Creating custom report types and building reports for enhanced marketing insights in Salesforce Account Engagement (formerly Pardot) can significantly drive better decision making. In a recent tutorial, Sarah, IMG’s Director of Marketing Automation, walks you through...
Join Cassie, our Director of Growth Strategy, for a tutorial and guide on personalizing emails with merge tags in Account Engagement (formerly Pardot). Don’t forget to like, subscribe, and hit the bell icon for more IMG marketing magic! Personalizing Emails with...
Join Cassie, our Director of Growth Strategy, through a step-by-step guide on how-to easily set up your email signature in Account Engagement (formerly Pardot). Don’t forget to like, subscribe, and hit the bell icon for more IMG marketing magic! Setting Up an...
Effective email marketing is not just about who receives your message, but also about who doesn’t. Enter suppression lists – a critical tool in ensuring that your email communication is targeted, relevant, and impactful. In a recent YouTube video, our Director...
Are you tired of the webinar registration hustle and the post-event data bustle? Say hello to the seamless integration between Salesforce Account Engagement (formerly Pardot) and Zoom! Cassie, our Director of Growth Strategy, recently showcased the marketing benefits...
Avoiding Spam in Your Marketing Emails Now that we have a firm grasp on the basics of what email marketing is and how to take advantage of it, let’s take a deep dive into one of the potential pitfalls of email marketing – avoiding the spam folder. What is Spam?...
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