Avoiding Spam in Your Marketing Emails Now that we have a firm grasp on the basics of what email marketing is and how to take advantage of it, let’s take a deep dive into one of the potential pitfalls of email marketing – avoiding the spam folder. What is Spam?...
What is email marketing? Email marketing has been a staple of marketing efforts for businesses large and small since the very first marketing email went out in 1978. Even today, the rewards of using email marketing are tremendous as the average ROI of an email...
Integrated Media Group recently hosted an epic webinar, The Inbox and Beyond: How to Optimize Email Deliverability and Increase ROI, where we covered all things email marketing! If you didn’t get a chance to attend please review the recording below. We were...
In 15 years of being a graphic designer, I have worked on a wide range of email campaigns. Designing the email template has proven to be just as important as the content included within it. An effective design attracts the attention of your audience and tells them...
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