Email marketing remains one of the most powerful tools in a digital marketer’s arsenal. But if your strategy consists only of sending out newsletters, you could be leaving a lot of engagement—and revenue—on the table. To truly maximize the impact of your email...
When it comes to sharing valuable content, the key is to grab your audience where they already are. That’s where LinkedIn articles come in! While sharing external links can be a strategy, it often takes users away from the LinkedIn platform. Here’s why...
It’s exciting to find a new tool that can streamline your workflow, but navigating the sales process can be tricky. Don’t worry, IMG is here to equip you with the knowledge to make informed decisions and avoid that post-purchase regret. Ask for a Demo:...
Did you know online reviews are the new word-of-mouth? 94% of B2B buyers use online review sites to make purchase decisions. They hold immense power, influencing customer decisions and impacting your Google My Business (GMB) ranking. But how do you leverage them...
Have you ever felt bombarded by marketing emails that don’t interest you? Understanding this frustration of unwanted emails, IMG’s Marketing Automation Specialist, Gaby, promotes the power of Salesforce Account Engagement (formerly Pardot) Preference...
Creating a dynamic all-mailable prospect list in Account Engagement (formerly Pardot) is a simple and effective way to email both the leads and contacts (prospects in AE terminology) in your Salesforce database. Why Create a Dynamic All-Mailable Prospect List? An...
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