What Happens When Your Ads Work… But Your Systems Don’t?
Here’s something that surprises a lot of businesses: generating leads isn’t always the hard part.
In fact, many companies are already running successful paid ads on platforms like LinkedIn or Google. Clicks are happening. Forms are being filled out. The pipeline should be full.
And yet… sales feel stuck.
Where’s the disconnect?
It usually lives in the space between marketing and sales, specifically, in the systems (or lack of systems) that bridge the two. Leads come in, but there’s no clear next step. No routing. No qualification. No accountability. So they sit. Or get lost. Or age out before anyone ever follows up.
It’s not a lead gen problem. It’s a process problem.
Automate CRM Workflows, Reclaim Sales Time
If you’ve ever found yourself Googling how to save time managing CRM tasks or best tools to automate sales follow-ups, you already know the pain of repetitive, manual work.
By combining Salesforce’s robust data architecture with intelligent automation, teams gain:
- Automatic lead scoring and routing
- Smart follow-up sequences based on real-time behavior
- Alerts for sales-ready actions
- Integrated dashboards showing the full picture
This isn’t just about making CRM work better. It’s about giving your team their time back, so they can focus on what they do best: building relationships and closing deals.
How IMG Helped One Client Bridge the Gap
A recent IMG client was running paid ads across LinkedIn and Meta, successfully generating hundreds of leads. But their sales team felt overwhelmed, and not in a good way. Without a clear lead routing strategy or automation in place, follow-ups were delayed. Hand-offs were inconsistent. And leads that should have been hot went cold.
We implemented automation that routed leads instantly based on form inputs, triggered automated and personalized emails from the appropriate rep, alerted the team to high-value actions like demo requests or downloads, and provided real-time visibility into the lead journey for both sales and marketing.
The result? A 3x improvement in response time and a noticeable lift in opportunity conversion, without adding more headcount.
What to Expect When You Get It Right
When your CRM is fully automated and aligned with your sales and marketing goals, things just move differently.
Lead response time shrinks. Reps spend more time on calls, not admin. And marketing can see exactly how their efforts are driving revenue, without guessing.
Companies using Agentforce and Salesforce automation tools often see a clear shift: lead qualification becomes faster, data stays cleaner and more trackable, collaboration between teams strengthens, and pipelines move with greater speed and accuracy.
And with a partner like IMG guiding the implementation, you don’t just set it and forget it, you build a system that evolves alongside your team as it grows.
IMG’s Role: Building the Bridge Between Ads and Sales
At IMG, we specialize in helping growth-stage companies solve this exact problem: what to do after the lead comes in.
Whether you’re running paid ads, outbound outreach, or organic campaigns, we make sure your back-end systems can keep up. Our Salesforce and Agentforce services are designed to work with the way your team actually sells. We help you align sales and marketing efforts to ensure no lead slips through the cracks, while also providing hands-on training so your team knows how to make the most of the system. And because we’re in it for the long haul, we support you with strategic consulting to help you scale smartly.
The Real Win: Connecting Clicks to Closings
If you’ve made it this far, chances are you’ve already felt the frustration of marketing success that doesn’t quite make it to the finish line. The problem usually isn’t a lack of leads, it’s a lack of systems that support real follow-through.
With Salesforce automation tools like Agentforce, and a strategic partner like IMG, you can finally bridge the gap between marketing and sales.
That means no more dropped leads. No more missed follow-ups. Just smart, streamlined workflows that keep things moving, and help your team close more deals, faster.
Curious how this could look inside your business?
Let’s connect and talk about how to build a system that keeps your momentum going, all the way to revenue.
