PPC management at IMG includes three core components: campaign creation and management (a custom PPC strategy plus ongoing bid management to maximize return on ad spend), performance analysis (continuous ad monitoring with regular reporting), and ad optimization with A/B testing (compelling ad copy tested for performance).

Pricing depends on how many platforms we manage and campaign complexity. We typically give you a fixed quote after reviewing your accounts and goals.

We manage Google Ads, including Search, Shopping, and Performance Max, Meta, LinkedIn Ads, TikTok Ads, and Pinterest Ads where they fit your audience. We recommend the platform mix based on where your buyers actually are. We track the full path to conversion (not just last click) and optimize toward qualified leads and sales.

In-house gives you control but takes time, tooling, and constant platform expertise. A management company brings specialists, cross-account benchmarks, and faster optimization, usually at lower total cost than a full-time hire.

Paid campaigns can drive traffic within weeks, but meaningful, optimized results usually take two to three months as we gather conversion data and refine targeting. We set expectations during onboarding based on your market and budget.