Are you tired of the webinar registration hustle and the post-event data bustle? Say hello to the seamless integration between Salesforce Account Engagement (formerly Pardot) and Zoom! Cassie, our Director of Growth Strategy, recently showcased the marketing benefits these two powerhouse platforms offer with a real-use case scenario:

You can create beautiful, branded, webinar registration landing pages.

Think unicorns, rainbows, and all things magical! Zoom allows you to set up your webinar event in advance and design a visually appealing registration landing page that reflects your brand identity.

Generate registration links with attribution tracking.

Who said tracking registrations couldn’t be fun? Utilize the registration link creation capability provided by Zoom to track the source of your webinar registrations. This attribution tracking feature enables you to understand which channels are driving the most registrations, allowing you to optimize your marketing efforts accordingly.

There is a native integration setup between Zoom and Salesforce Account Engagement.

They were meant to be together, like peanut butter and jelly, but for webinars. This integration facilitates seamless communication between the two platforms and eliminates the need for manual data imports or exports, saving you time and effort.

Utilize static lists for registration tracking.

You can map your registration lists from Zoom to Salesforce Account Engagement to ensure registrants are automatically added to the appropriate static lists. Think of static lists in Salesforce Account Engagement as your VIP guest list. By creating, mapping, and categorizing registrants into three static lists: “Registered,” “Attended,” and “Did Not Attend,” you can easily track registrants and engagement throughout the pre- and post-webinar lifecycle.

Automate your marketing communication with Account Engagement.

Leverage Salesforce Account Engagement’s Engagement Studio to automate your marketing communication based on attendee behavior. Set up email nurture campaigns to engage registrants before, during, and after the webinar, maximizing the impact of your marketing efforts.

Pro Tips: Always add your registrants to a campaign in Salesforce Account Engagement to keep track of where they came from.

Why It’s a Big Deal?

By integrating Zoom with Salesforce Account Engagement, you eliminate the need for manual data management and streamline your webinar marketing processes. With automated registration tracking and engagement communication, you can focus on delivering valuable content to your audience while driving measurable results for your business. Say goodbye to manual processes and hello to seamless automation. And, if you need an extra set of hands to help you navigate the process, connect with us.