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Salesforce’s Account Engagement’s (formerly Pardot) Engagement Studio: Your Secret Weapon for Automated Lead Nurturing

Salesforce’s Account Engagement’s (formerly Pardot) Engagement Studio: Your Secret Weapon for Automated Lead Nurturing

by IMG | Jun 25, 2024 | Email Marketing, Uncategorized

With the ability to personalize your brand’s marketing, build list segmentations, and automate messaging seamlessly with purpose, it’s no secret why we’d love Salesforce’s Account Engagement capabilities. Gaby, IMG’s marketing automation specialist, is here to...
Mastering Custom Reports in Salesforce Account Engagement (formerly Pardot): A How-To Guide

Mastering Custom Reports in Salesforce Account Engagement (formerly Pardot): A How-To Guide

by IMG | Jun 17, 2024 | Email Marketing

Creating custom report types and building reports for enhanced marketing insights in Salesforce Account Engagement (formerly Pardot) can significantly drive better decision making. In a recent tutorial, Sarah, IMG’s Director of Marketing Automation, walks you through...
How to Personalize Email with Merge Tags in Account Engagement (formerly Pardot): Maximizing Personalization Guide

How to Personalize Email with Merge Tags in Account Engagement (formerly Pardot): Maximizing Personalization Guide

by IMG | May 24, 2024 | Email Marketing

Join Cassie, our Director of Growth Strategy, for a tutorial and guide on personalizing emails with merge tags in Account Engagement (formerly Pardot). Don’t forget to like, subscribe, and hit the bell icon for more IMG marketing magic! Personalizing Emails with...
How to Set Up User Email Signatures in Account Engagement (formerly Pardot): A Time-Saving Guide

How to Set Up User Email Signatures in Account Engagement (formerly Pardot): A Time-Saving Guide

by IMG | May 21, 2024 | Email Marketing

Join Cassie, our Director of Growth Strategy, through a step-by-step guide on how-to easily set up your email signature in Account Engagement (formerly Pardot). Don’t forget to like, subscribe, and hit the bell icon for more IMG marketing magic! Setting Up an...
Maximize ROI and Minimize Overlap: How Suppression Lists Elevate Your Email Strategy

Maximize ROI and Minimize Overlap: How Suppression Lists Elevate Your Email Strategy

by IMG | Apr 11, 2024 | Email Marketing

Effective email marketing is not just about who receives your message, but also about who doesn’t. Enter suppression lists – a critical tool in ensuring that your email communication is targeted, relevant, and impactful. In a recent YouTube video, our Director...
Salesforce Account Engagement (formerly Pardot) & Zoom: The Dynamic Duo To Level Up Your Webinars

Salesforce Account Engagement (formerly Pardot) & Zoom: The Dynamic Duo To Level Up Your Webinars

by IMG | Apr 10, 2024 | Email Marketing

Are you tired of the webinar registration hustle and the post-event data bustle? Say hello to the seamless integration between Salesforce Account Engagement (formerly Pardot) and Zoom! Cassie, our Director of Growth Strategy, recently showcased the marketing benefits...
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