One Embedded.
Partner.
Unified Strategy.
Real Growth.
Tired of juggling agencies and tools? We plug right into your team, bringing marketing and tech together in one smooth system—so you can stay focused on growing your business.
One embedded partner.
Unified strategy.
Real Growth.
Tired of juggling agencies and tools? We plug right into your team, bringing marketing and tech together in one smooth system—so you can stay focused on growing your business.
Traditional Marketing Models VS The Integrated Approach
Most growing businesses face the same challenges when working with multiple vendors or trying to build everything in-house. We designed our integrated approach to solve those pain points and give you a better path forward:
The Old Model
Multiple vendors create silos and inconsistent strategies
Marketing managers stretched too thin, juggling execution with strategy
Expensive to hire a full in-house team
Disconnected tools and platforms lead to missed opportunities
Long-term contracts with little flexibility
Our Integrated Approach
We connect marketing and technology under one unified strategy and vendor
We give you dedicated project managers and strategists to guide the big picture while our specialists handle execution
You get cost-effective access to leadership, strategists, and specialists
We build CRM, automation, and analytics to work seamlessly together
You get a month-to-month partnership that scales as your business grows
How We drive Growth
Our services aren’t stand-alone offerings. They’re growth pillars designed to attract, convert, and retain your ideal customers.
Digital Marketing Solutions to Drive Lead Generation
We run SEO, PPC, and content marketing to boost your visibility
We build social media strategies that grow your brand engagement
We optimize your website for conversion
Branding & Website Development
We design your logo, visual identity, and brand positioning
We develop your website and enhance UX/UI
Marketing Automation & CRM Solutions
We implement CRM and automate your email marketing
We segment your customers for stronger engagement
Advanced Marketing & Sales Technology
We help you choose and integrate the right software
We track performance with advanced analytics to track ROI
OUR
STORY
1991
The Real Estate Journal Founded
Ralph Coppolino launches The Real Estate Journal, a publication serving Rhode Island's real estate market. His work connects buyers, sellers, and agents across the state, laying the groundwork for decades of business leadership.
2001
A Digital Connection
Ralph meets Gil Lantini when Gil develops a website for The Real Estate Journal during the height of the dot-com era, sparking the beginning of a long-term partnership.
2003
Focus Business Solutions Founded
Gil founds Focus Business Solutions, offering affordable branding and web design services for small businesses across Rhode Island and beyond
2011
Rhode Island Small Business Journal (RISBJ) Launches
Ralph's publishing background and Gil's marketing expertise come together to launch The Rhode Island Small Business Journal (RISBJ), a platform built to empower and celebrate Rhode Island's business community
2016
Integrated Media Group (IMG) Established
Gil and Ralph co-found Integrated Media Group in Johnston,RI, expanding their mission to deliver full-service digital marketing solutions to local businesses
2017
First Salesforce Implementation Completed
IMG completes its first Salesforce implementation for an existing marketing client, marking the beginning of a new era of integrated technology services.
2018
New Headquarters in Cranston, RI
After rapid growth, IMG relocates form Johnston to a newly built digital marketing studio on Reservoir Avenue in Cranston, Rhode Island.
2019
Best of Small Business Award Winner
IMG receives a Best of Small Business Award from the Small Business Expo, joining an elite group of top-performing companies across the United States.
Transition to Fully Remote Operations
In response to the pandemic, IMG transitions to a fully remote model, expanding its reach to serve clients and collaborate with talent across the Americas.
2020
Honored by PBN: Fastest Growing & Most Innovative Companies
Providence Business News recognizes IMG as one of Rhode Island's fastest-growing and most innovative companies.
First Appearance on the Inc. 5000 List
IMG earns its first Inc. 5000 distinction, ranking among America's fastest-growing private companies.
2023
3x National and 2x Regional Inc. 5000 Honors
IMG celebrates three consecutive years on the Inc. 5000 list, achieving three national and two regional awards that reflect its sustained growth and innovation
Today
Continuing to Innovate in Marketing and Technology
IMG continues to evolve at the intersection of marketing, automation, and technology, helping businesses scale smarter, connect deeper, and grow through lasting, strategic partnerships.
What It’s Like to Work With IMG
At IMG, we don’t believe in a vendor relationship—we believe in true partnership. Our embedded agency model means we operate as an extension of your business, aligning with your goals, processes, and culture.
Here’s how our team structure works to deliver both strategy and execution seamlessly:
Leadership
We set the vision for your partnership. We make sure strategies align with your long-term objectives and keep your program evolving with market trends.
Project Managers & Senior Strategists
We’re your day-to-day allies. We translate your business goals into actionable plans, manage timelines, and coordinate across all specialists—so you always have a clear roadmap and measurable progress.
Specialists, Experts & Executors
From SEO analysts to designers, developers, automation experts, and ad managers—we bring deep expertise to every initiative. Backed by proven processes, we deliver the tactical execution that turns strategy into results.
Together, this structure means you don’t just hire “an agency”—you gain an embedded partner: a full-stack marketing and technology department without the overhead of building one in-house.
Let’s Build Something
Great Together
At IMG, you’re not hiring a vendor — you’re gaining an embedded partner and strategic ally. Our integrated approach gives you the leadership, strategy, and execution you need to compete and grow in today’s market.
Whether you need to attract new customers, optimize your technology stack, or scale your marketing efforts, IMG becomes an extension of your team — ensuring every piece works together toward measurable growth.
