AdWords: Ad All About it

AdWords: Ad All About it

By Abbie Leazes, Digital Marketing Coordinator, Integrated Media Group Google AdWords has become one of the most effective online advertising platforms in recent years used by businesses of all sizes. This advertising platform allows businesses to reach large amounts...
Branding Best Practices

Branding Best Practices

By Kristin Darcy, Graphic Designer, Integrated Media Group Just like your personal identity makes you unique, your brand identity is what sets your business apart from the rest. But what exactly is brand identity? The terms “brand,” “branding,” and “brand identity”...
8 Reasons to Outsource Your Digital Marketing

8 Reasons to Outsource Your Digital Marketing

As business owners, we’re used to outsourcing many of the things that we need to keep our business running. While we technically could manage our own payroll, design our own website and file our own taxes, we tend not to for many reasons. From the time it takes, to...
Top 6 Reasons your Business Should be Using a CRM

Top 6 Reasons your Business Should be Using a CRM

Tracking customer data is a continuous process that is ever changing with technology. Whether your business is taking on new customers, changing its customer information, or changing the outlook of the business model, tracking all of that data can be tasking,...
What is Inbound Marketing?

What is Inbound Marketing?

Everything you need to know about the most successful marketing practice of the digital age. In a nutshell, inbound marketing is any marketing tactic that relies on earning people’s interest rather than buying it. Inbound marketing takes your digital strategy to the...