Struggling to find qualified leads? Look no further than LinkedIn’s Sales Navigator, the prospecting powerhouse designed to supercharge your outreach. Cassie, Director of Growth Strategy at IMG, is here to share her expert tips and insights on how Sales Navigator can help you connect with the right people and fuel your sales pipeline.
Ready to take your LinkedIn marketing to the next level?
Sales Navigator is your secret weapon. Let’s jump in and see how it works:
1. Log in and Unleash the Power of Sales Navigator
First things first, head over to your LinkedIn account and activate Sales Navigator (available as a paid add-on).
2. Targeting: Hit the Bullseye with Your Ideal Prospects
Sales Navigator shines with its laser-focused targeting options. You can target by:
- Connections: Reach out to 1st, 2nd, or even 3rd-degree connections – perfect for re-engaging past contacts or building new connections. (Pro-Tip: Use 2nd and 3rd degrees to expand your network!)
- Geography: Target prospects in specific locations for a truly localized approach.
- Industry: Hone in on your ideal customer base, like marketing agencies for example.
- Job Title: Get super specific by targeting individuals with the exact titles you need to reach.
- Company: Target current and past employers to tailor your outreach.
- Pro-Tip: Use targeting exclusions for even more precision!
The filter options are extensive, allowing you to craft highly personalized and targeted campaigns. Plus, you can preview your list to ensure it aligns with your buyer persona before diving in.
3. Build Dynamic Lists: Stay Ahead of the Curve
Once you’ve defined your target audience, save your dynamic list search. This magic feature automatically updates weekly with new prospects who fit your criteria – keeping your outreach fresh and efficient.
4. Let’s Get Connected: Building Your Network
Once you have your targets identified add your leads to lists. From the “Lead Lists” section within Sales Navigator, you can:
- Connect with Prospects: Send personalized connection requests to initiate conversations. (Pro-Tip: Skip the generic message with your invite and send a connection request with no note.)
- Send 1:1 Messages & InMail: Focus on sending messages that are unique to the lead and their accomplishments/opportunities.
- Add Notes: Keep track of your interactions for personalized future outreach.
The Beauty of Sales Navigator:
Imagine housing all your prospecting activities within one platform! Sales Navigator offers super-targeted filtering options and keeps your CRM clean by managing early-stage connections. Once prospects become hot leads, transition them to your CRM for conversion tracking.
Ready to Build Quality Leads?
Partner with IMG! We’ll help you leverage Sales Navigator to its full potential, attracting high-quality leads and accelerating your sales pipeline. And, check out our other tips on how to build your LinkedIn strategies.
Contact us and let’s turn LinkedIn into your ultimate prospecting playground!
