Does vacation come around, and you’re immediately overwhelmed with thoughts about coming back to your full inbox? We know we can be! Gil often finds himself discussing the unpopular opinion of checking emails and responding while on vacation. But as a leader,...
We’ve been hearing it a lot lately: business is slow. You are feeling the pinch and understandably, conversations about cutting costs are on the rise. Marketing budgets are often the first on the chopping block. But is this the best strategy in a challenging economic...
The rise of AI has ushered in a new era of marketing possibilities, and ChatGPT is at the forefront of this revolution. While it’s tempting to rely solely on AI for content creation and strategy, it’s essential to understand its limitations and leverage...
Struggling to find qualified leads? Look no further than LinkedIn’s Sales Navigator, the prospecting powerhouse designed to supercharge your outreach. Cassie, Director of Growth Strategy at IMG, is here to share her expert tips and insights on how Sales Navigator can...
In today’s hyper-connected world, the need for mental health awareness through digital detox marketing is more crucial than ever. This summer, Integrated Media Group (IMG) is introducing a new initiative: Summer Flex Fridays. Our employees can request early dismissal...
If you’re looking to jazz up your marketing strategy, this is where the magic happens. Delve into the trendy but incredibly effective digital marketing strategy: user-generated content (UGC) and its counterpart, lo-fi content. So, what exactly are UGC and lo-fi...
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