Did you know online reviews are the new word-of-mouth? 94% of B2B buyers use online review sites to make purchase decisions. They hold immense power, influencing customer decisions and impacting your Google My Business (GMB) ranking. But how do you leverage them effectively?
Why Reviews Matter:
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- Boost Trust & Credibility: Positive reviews build trust with potential customers, showcasing your expertise and reliability. 82% of B2C consumers find online reviews more authentic and influential than marketing claims.
- Improve Local SEO: Google prioritizes businesses with strong review profiles, increasing your local search visibility.
- Valuable Customer Insights: Reviews offer a powerhouse of feedback, helping you understand customer experiences and improve your services.
Mastering the Art of Review Management:
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- Embrace Both Positive & Negative: Acknowledge and respond to all reviews, thanking happy customers and addressing concerns professionally.
- Make Responding a Habit: Promptly respond to reviews, showing you value customer feedback and are dedicated to improvement.
- Encourage Reviews: Ask satisfied customers to leave a review on your GMB profile – make it easy by providing a direct link.
The Google My Business Review Advantage:
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- Prime Location: GMB reviews appear prominently in search results, directly impacting customer decisions. Google has roughly 12x the percent of total reviews than Yelp, and with Yelp at 265 million reviews, that would mean there are approximately 31 billion reviews on Google.
- Local Focus: GMB caters to local searches, maximizing your reach within your target market.
- Direct Communication: GMB allows direct customer interaction through review responses, fostering stronger relationships.
Reviews at the Ready?
We, at IMG, can help you develop a comprehensive review management strategy. We’ll guide you through gathering reviews, responding to reviews, encouraging positive feedback, and optimizing your GMB profile for maximum impact. Let’s talk about how we can partner to grow your online reviews!
