What is email marketing?

Email marketing has been a staple of marketing efforts for businesses large and small since the very first marketing email went out in 1978. Even today, the rewards of using email marketing are tremendous as the average ROI of an email marketing campaign is $42 for every $1 spent. But just because the medium has been around for so long doesn’t mean all business owners are getting the most out of their email campaigns.

That’s why we put together this super helpful in-depth webinar to help get you up to speed on the ins and outs of email marketing while also giving you some advanced tips.

Why use email marketing?

The central purpose behind email marketing is using emails to advertise, request business, or solicit sales or donations. It is statistically proven to be a great tool for building loyalty and trust, increasing brand awareness, and driving sales. The numbers don’t lie!

As we mentioned earlier, the average ROI of an email marketing campaign is $42 for every $1 spent. Meanwhile, emails are 60% more likely to drive sales than social media. Not only that, but 80% of professionals agree that email marketing drives customer acquisition and retention while 61% of customers enjoy receiving weekly promotional emails.

What kinds of emails can I send?

For the purposes of quick communication and keeping customers informed, the options are….

  • Operational Emails – Quick and crucial required notifications like terms of service changes, adjusted business hours, etc.
  • Transactional Emails – Order notifications, shipping information, refund/cancellation statuses, etc.

For marketing, driving sales, and brand-building, the options are…

  • Batch & Blast Emails – More visual emails which can often be in newsletter style. These tend to have lower open rates but higher click rates. They are fantastic for brand-building.
  • Nurture Campaigns – These emails are designed to look like a personal email, as though they are being sent by a member of your team rather than being sent as a mass email. These are great for generating a higher response rate and tend to have higher open rates.

How can I take advantage of email marketing?

That depends a lot on your business and your goals as a company! It starts with defining your own objectives based on what you’re looking to accomplish but there is more to it than that as it is important to avoid pitfalls that can cause your domain to be flagged as spam.

For tips on how to avoid potential pitfalls and leverage the power of email marketing to help take your business to the next level, we strongly recommend checking out our webinar, Must-Know Email Marketing Tips for 2021.

Author at Integrated Media Group | + More Posts

Our digital marketing & technology experts are here to educate you on your journey to streamline processes, increase operational efficiency, and GROW your business!