Crafting engaging and straight forward visual content for your audience.
If your profession is a graphic or web designer, you’ve probably had one of those moments where you just can’t seem to figure out what direction you want to go with a particular project. Sometimes, we all need a little guidance or inspiration, and that’s okay. It’s probably no surprise to you that visuals in our marketing strategies are absolutely necessary. But unfortunately, that’s not always an easy job to complete. It can be a daunting task for the perfectionist in us, too.
Of course, there are some phenomenal visuals out there, and they leave us scratching our heads who those designers are, and how they did it. Well, first of all, their strategy is probably meticulous before it’s even creative. Attention to detail plays a major role in creating successful visual content, or any content for that matter. Secondly, they’re more than likely working as a team of designers, like any good firm should. Two pairs of eyes and two styles of creativity are better than one.
We’re all familiar with the signature brand name, Apple. They’re notorious for their simple, clean and sleek design. Both within their product, and their graphics. When the newest IPhone comes out and the buzz is all over the internet, we see it as a 3 dimensional photo, on a solid background in a 360 degree layout. It’s easy for their consumers to digest, and they can clearly tell what’s being sold to them. Considering Apple is a multi-billion dollar company, it’s safe to say they know what they’re doing when it comes to selling their products, producing new ones, and engaging their viewers with visual content.
Most designers think they need to include an array of images, colors, icons and graphics all wrapped up in one layout. However, this does more harm than good from a marketing standpoint. If your goal is to grab the attention of who you’re selling to, stay away from clutter. If you want to compel your audience and maintain their interest in your product, dont assault them with a chaotic color scheme and unrelated images or content, that are also completely out of alignment.
The freedom of graphic design is exactly that, freedom! While many of us will agree that expressing our creativity is a huge bonus of being a designer, It can be easy to take it one step too far. Just because you’re able to create anything your heart desires in that template, doesn’t mean you should. You always want to keep a few rules in mind:
- Work with only one font family
- Keep your data organized and symmetrical
- Choose one color scheme with a few colors in it
- Make your images compliment your content
- Stay consistent