BUILDING SUCCESS
How IMG Built a High-Performing Website for an Innovative Financial Services Client
In the quickly evolving digital landscape, our financial services client [whitelabeled for client privacy] recognized the pivotal role that a robust website plays in shaping its brand image, attracting potential customers, and staying competitive in the market.
By conducting a thorough analysis of user behavior and preferences, a comprehensive SEO strategy, social media optimization and content marketing the team was able to implement a beautiful and extremely effective website redesign for the client resulting in increased traffic but also a website that aligns with their business objectives, establishes credibility, and ultimately leads to heightened customer trust and engagement. This case study highlights our strategic planning, collaboration, and commitment to achieving results for the client.
STREAMLINED OBJECTIVES
To accomplish the client’s goals, IMG took a strategic approach that included the following key elements:
- Web design: After conducting thorough standalone keyword and competitor research, IMG developed and designed a unique website accurately reflecting the client’s brand while also ensuring a seamless user experience using HTML/CSS best practices.
- Lead-gen strategy: Develop a highly targeted lead capture strategy to convert website visitors into leads.
- Search Engine Optimization: Our digital marketing team audited the client’s content and integrated SEO best practices to increase visibility, crafted compelling content and CTAs to drive results.
- Brand refresh: Including a new logo, typography, colors and design elements to ensure the client stood out in the competitive financial services environment.
The client came to IMG with a clear objective – to build a brand and website that would lead them to online success. To accomplish this, IMG executed the following tasks:
User-Centric Design: Conducted a thorough analysis of user behavior and preferences, leading to a website redesign with a focus on intuitive navigation, clear CTAs, and a visually appealing layout.
Search Engine Optimization (SEO): Implemented a comprehensive SEO strategy, including keyword optimization, meta tag improvements, and content restructuring to enhance the website’s visibility on search engines.
Social Media Optimization: Revamped the client’s social media profiles and content strategy, emphasizing relevant and shareable content to increase organic engagement.
Content Marketing: Implemented a content marketing strategy, including regular blog posts, to establish the client as an industry thought leader and drive organic traffic.
Conversion Rate Optimization (CRO): Conducted A/B testing on key landing pages and implemented changes to optimize conversion paths, particularly on the Contact Us and Apply Now pages.
With this comprehensive approach, IMG was able to provide clarity and drive success for our client.
Increase in Users
The website redesign contributed to a significant 90% increase in overall website users, indicating improved engagement and interest in the content.
Increase in New Users
The focus on user-centric design and content resonated with new visitors, resulting in an 87% increase in new users.
Increase in Organic Search
The SEO strategy led to a remarkable 241% increase in organic search traffic, demonstrating the website’s improved visibility on search engine results pages.
Increase in Organic Social Media Referrals
The revamped social media strategy resulted in a 212% increase in organic social media traffic, showcasing enhanced brand visibility and engagement.
Increase in Blog Referral Traffic
The content marketing efforts yielded a substantial 250% increase in referral traffic to the blog, positioning the client as an authoritative source in the financial services sector.
Traffic Increase to Contact Us Page
The redesigned Contact Us page and CRO efforts led to a 228% increase in traffic, indicating improved user interest in reaching out to the client.
Traffic Increase to Blog Page
The content marketing strategy drove a significant 436% increase in traffic to the blog page, highlighting the success of the agency’s efforts to create valuable
and shareable content.
Traffic Increase to Apply Now Page
he Apply Now page experienced a substantial 222% increase in traffic, demonstrating the success of the CRO initiatives in optimizing the conversion path.
CONCLUSION
IMG’s comprehensive and holistic approach to the client’s website redesign resulted in a remarkable increase in user engagement, organic search and social media visibility, and traffic to key conversion pages.
The collaborative efforts in user-centric design, SEO, SMO, content marketing, and CRO collectively contributed to the outstanding success of the project, aligning with the client’s goals and surpassing their expectations.
