Intro: Making AI Work for Your Business
AI tools like ChatGPT are powerful, but the real potential starts when you tailor them to your business.
Tech entrepreneur and Integrated Media Group Co-Founder Gil Lantini recently shared his expertise on how business owners can move beyond one-size-fits-all AI tools to create custom GPTs, personalized assistants that actually understand your goals, tone, and workflows.
Here’s a breakdown of the biggest takeaways from his presentation, plus a link to watch the full video for practical examples and setup tips.
Why Basic ChatGPT Use Only Scratches the Surface
Most teams experiment with ChatGPT by testing prompts or generating quick ideas. That’s useful, but it rarely leads to lasting impact. As Gil explained, “generic tools can only go so far when they don’t understand your business.”
Custom GPTs change that by giving you a way to train AI on your own content, such as FAQs, brand voice, process documents, and templates. Once trained, the assistant can perform specific roles – from writing proposals to managing internal knowledge – without constant re-prompting.
What a Custom GPT Actually Does
In the session, Gil outlined how business owners can build GPTs that serve defined functions inside their company.
A few examples discussed include:
- Proposal Assistant: Generates accurate first drafts based on client data and service packages.
- Marketing GPT: Writes social posts or blog outlines using brand-specific tone and messaging guidelines.
- Internal Knowledge GPT: Acts as a searchable assistant for team resources or standard operating procedures.
These custom GPTs can store memory, follow brand rules, and connect with external tools or APIs, making them far more valuable than generic AI prompts.
How to Create Your Own Custom GPT
Gil recommended starting small and following a few key steps:
- Document your workflows. Identify tasks that are repetitive or process-based.
- Gather materials. Compile examples, templates, and brand language that represent your voice.
- Build your first GPT. Use OpenAI’s Custom GPT builder or similar platforms to input your instructions, upload reference materials, and test responses.
- Iterate and refine. Adjust tone, structure, and knowledge sources as your assistant learns.
Even one well-built GPT can save hours each week by taking over repetitive communication and support tasks.
Why Personalization is the Game Changer
Generic AI can mimic conversation. A custom GPT can understand context.
Once you align AI tools with your data and workflows, you create assistants that think in the same direction as your team. They become extensions of your business logic, helping you scale operations without sacrificing quality or personalization.
As Gil summarized, “AI works best when it’s designed to think like your business, not like everyone else’s.”
Watch the Full Presentation
The full recording offers a deeper dive into use cases, setup examples, and live demos that show how easy it is to start customizing your own GPTs.
See how small tweaks to ChatGPT can turn it into a personalized, high-impact business assistant.
Key Takeaway
Creating your own GPTs is one of the fastest, most accessible ways for business owners to start seeing real value from AI. By combining the flexibility of ChatGPT with the structure of your brand and workflows, you can build assistants that actually scale with your goals.
