For most businesses, a website serves as the primary digital presence for the brand. It’s where potential customers go to find out more about the business, learn about the team and look for an easy way to get in touch. Think about your own business. Is your website out of date? Is it keeping up with the latest trends in marketing? Here are 5 simple questions to ask yourself to determine if it’s time for an upgrade!
1. Is my website mobile friendly?
Over 60% of all website traffic comes from mobile devices. If your website doesn’t adapt to all major mobile devices, offer a click-to-call option to provide an overall streamlined mobile experience. Chances are, your prospects will give you a call. Another motivator to having a mobile-friendly site is the SEO benefits, since Google is less likely to show your website in a mobile search.
2. Can I easily update my own website content and images?
Keeping your website content current shows potential customers that you’re actively engaged online, and lets search engines know you’re serious about SEO. If you’re not updating your website a few times each month, you’re not updating it enough. Having an easy-to-use Content Management System (CMS) makes the process of updating your website’s content simple. We prefer WordPress, which powers over 35% of the internet, but sites like Squarespace, Wix and Weebly are growing in popularity.
3 . Is my website socially engaged?
If you’re active on social media, your website should reflect that. There are a few simple ways to integrate social media into your website. First, social icons with links to each of your profiles should be visible on each page. You should also have social sharing icons on any site pages that have educational content or company news.
4. Do I have an active blog?
Blogging serves many purposes. We’ve already discussed the SEO benefits of fresh website content, but blogging also helps establish your team as thought leaders in your industry. Blogging showcases subject matter expertise, and provides great content to share on social media. Typical blogs are only 350-500 words, so the time commitment is minimal, and the impact can be game-changing.
5. Is my website generating leads for my business?
Most importantly, does your website generate new leads? If not, then chances are it may be time to invest in a new site.
If you find yourself answering no to any or all of these questions, it might be time for a new style. Drop the mullet and let us know if we can help!