Free Spirit Yacht Cruises makes a splash with an updated site, hundreds of new leads, and email automation!

Prior to working with the IMG team, Free Spirit’s website was lacking the navigation abilities and flare to convert visitors to cruise clients. Our Brand team got to work and completed a design overhaul, offering a fantastic user experience that easily guides visitors across their beautiful website. Since the redesign, web traffic is up 100%.

To tap into new market opportunities, we introduced LinkedIn automation and targeted messaging; we generated over 300 new connections and over 130 message replies in the first three months. Newly discovered LinkedIn leads are funneled into the client’s Salesforce CRM allowing for seamlessly integrated email automation. Prospective cruise clients are nurtured with fresh email and blog content on a monthly basis.

This combination of digital marketing tools had allowed Free Spirit to focus on creating memorable experiences for their clients while IMG builds and nurtures their lead list.

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“Free Spirit Yacht Cruises has been working with IMG for many years and their professionalism, attentiveness and guidance during our toughest year in business (2020) has been paramount in bouncing back in 2021. The entire IMG team is knowledgeable, creative and committed to their client’s success. Thank you for all of the support and work that you do for Free Spirit Yacht Cruises.”

— Angela Motola-Donofrio, Free Spirit Owner and President


How we helped them…

Collaboration Across Departments

IMG’s strategic marketing experts created a program for Free Spirit that utilizes tools and services across all of our departments to achieve their business goals.

How we can help you…

IMG – Your Full-Service Digital Marketing Agency

IMG’s in-house team of designers, web developers, marketing experts, and technology consultants can help your company to build brand awareness, grow your client base and integrate systems to increase operational efficiency.