TARGETED ADS, BIG RESULTS
Unveiling the Power of
Google Ads & Amazon Ads
Driving Sales: IMG’s Targeted Approach to Google Ads & Amazon Ads Across Multiple Brands
Situation
Innovative manufacturing company boosts online presence and sales with expert advertising partnership.
A manufacturing company [whitelabeled for client privacy] that turns innovative ideas and materials into practical solutions to help commercial kitchens save time and maintain food safety, sought to solve the hurdle of maximizing online presence and sales with limited marketing resources. As a sole marketer, the business needed an experienced partner to navigate the complexities of Google Ads and Amazon Ads to reach target audiences effectively
Solution
IMG’s expertise in paid advertising provided our client with a strategic approach to online advertising:
Search Term Optimization: Targeted campaigns used relevant keywords to ensure our client appeared at the top of search results for high-intent searches.
Data-Driven Optimization: Ongoing campaign monitoring and adjustments ensured maximum return on ad spend (ROAS).
Seasonal Targeting: Campaigns were strategically adjusted to capitalize on seasonal trends for each brand’s products
Performance Max (PMax) Campaigns: These campaigns leveraged Google’s machine learning to optimize ad placements across various platforms, reaching a wider audience.
Focus on Organic Traffic: Google Ads strategies complemented organic search efforts, aiming for our client to consistently rank among the top referral sources.
Amazon Ads
Product Targeting: Targeted ads ensured our client’s products reached relevant audiences on Amazon.
Brand Awareness & Sales: Optimized ad campaigns increased brand visibility and drove sales directly through Amazon’s platform.
Results
By partnering with IMG, our client achieved significant results across its brands:
Increased Brand Awareness
Google Ads campaigns significantly boosted brand visibility across relevant online searches. Total impressions in June alone was 30,841.
Targeted Audience Reach
Optimized campaigns ensured the ads reached the right audience at the right time.
Streamlined Marketing Efforts
IMG’s expertise allowed the client to focus on other marketing initiatives.
Lead Generation
Targeted ads successfully generated qualified leads for the sales pipeline. In June, ads generated 588 clicks for a .91% click through rate and $1.49 cost-per lead.
Sales Growth
Strategic advertising campaigns directly contributed to increased sales across all brands. Total ordered product sales on Amazon in June alone were $17,953.02 for a total month-to-month ROAS increase of 1.94%.
May 2024 Results
June 2024 Results
CONCLUSION
IMG’s Google Ads and Amazon Ads expertise became a cornerstone of our client’s online success.
By working collaboratively, IMG empowered the one-woman market-ing force, to achieve significant brand awareness, lead generation, and sales growth across all four brands.
Leave the heavy lifting to us!
Focus on your business while we handle your Google Ads & Amazon Ads.