LINKEDIN PROSPECTING TRIUMPH
IMG’s Strategy Initiates 954 Messages and 308 Replies, Leading to a 155% Increase in an Order
Strategic Connections: IMG Unlocks eCommerce Growth with LinkedIn Messaging and Timely Ads
In a competitive eCommerce landscape, our client [whitelabeled for client privacy], a niche distributor of unique prints on archival paper with a distinctive framing process, sought to expand their market reach and drive sales.
With interior designers as their primary audience, they faced the challenge of standing out in a crowded market while effectively engaging with their target demographic. Recognizing the need for a comprehensive marketing strategy, they partnered with Integrated Media Group (IMG) to implement a multifaceted approach that leveraged targeted advertising, strategic LinkedIn prospecting, and compelling messaging to drive growth and foster meaningful connections within their industry.
Our solution involved implementing a comprehensive marketing strategy that combined targeted advertising, strategic LinkedIn prospecting, and compelling messaging to drive growth and forge valuable connections.
Ad Strategy: To amplify the client’s visibility and drive qualified traffic to their website, we executed a comprehensive ad strategy. This involved meticulous planning, including defining objectives, conducting thorough keyword research, and identifying the most suitable platforms for maximum impact. Our team crafted compelling ad copy tailored to resonate with the target audience, ensuring each ad communicated the unique value proposition of the client’s products. Continuous optimization through A/B testing allowed us to refine our approach and maximize ROI.
LinkedIn Connections: In parallel, our monthly LinkedIn prospecting campaigns aimed to establish meaningful connections for the client within the B2B design market. Through targeted outreach and strategic networking, we facilitated engagements with prospective buyers and clients, fostering valuable relationships that could lead to future business opportunities.
The results achieved were remarkable, showcasing the tangible impact of our tailored approach to eCommerce success.
15.6K
Generated a remarkable 15.6K ad clicks to the website.
5.5%
75.63%
website traffic growth from Q2 to Q3.
954
Led to 954 messages sent via LinkedIn.
308
Elicited 308 LinkedIn replies.
6
Yielded at least 6 booked meetings.
$4,585
Generated a significant $4,585 order placement a whopping 155% increase in their AOV (average order value).
Discover unparalleled solutions tailored to your needs by exploring our services
Through our collaborative efforts, we’ve empowered our eCommerce client to generate leads, expand their online presence, and foster valuable connections within their target market.
As we continue to innovate and refine our strategies, we’re confident that our partnership will fuel sustained growth and success in the dynamic eCommerce landscape.
