BOOSTING BRAND BUZZ
How IMG’s Social Strategy Garnered 413 Website Visits for Our eCommerce Client
From Likes to Leads: A Case Study on How IMG Revolutionized Social Media
eCommerce client wants to bolster their brand presence on social media.
In 2021, an eCommerce client [whitelabeled for client privacy] – a renowned distributor of unique prints, that prides itself on its exceptional quality and distinctive framing process – partnered with Integrated Media Group (IMG) to bolster their brand presence on social media. Despite their exceptional products and services, they sought to enhance their online visibility, particularly among interior designers who formed their core audience.
IMG began by refining our client’s social media strategy, focusing on three key pillars: brand awareness, community building, and lead generation.
Recognizing the importance of consistency, IMG developed a tailored posting schedule to ensure regular engagement with the audience. Leveraging their industry expertise, IMG fostered connections within the interior design community through user-generated content and strategic collaborations.
Organic Social Media Strategy: IMG constructed a dynamic social media strategy tailored to our client’s unique needs and goals. By blending audience insights, industry trends, and creativity, we crafted a roadmap for success, guiding our client on brand awareness, community building, and lead generation to stand out amidst the digital noise and forge meaningful connections with their audience.
Content Creation: IMG elevated the brand’s social media presence by crafting captivating content graphics and design elements. Through a meticulous blend of creativity and strategy, each post became a visual masterpiece, captivating audiences and driving engagement to new heights.
The impact of IMG’s effectiveness in content strategy drove engagement and generated leads.
They experienced a significant uptick in website traffic.
413
413 visits attributed to their website via organic social media content in Q3 2023 alone.
4.74
The average clicks per post was an impressive 4.74.
Integrated Media Group’s collaboration with our eCommerce client exemplifies the power of strategic social media marketing in amplifying brand visibility and driving business growth.
IMG successfully positioned the client as a leading player in the art distribution landscape by curating compelling content, fostering community engagement, and leveraging industry connections.
As our client thrives in their digital journey, IMG remains committed to delivering innovative solutions that propel its brand to new heights.
