Grow
Increase revenue with measurable results through online advertising and inbound marketing strategies
Search Engine Optimization
Drive traffic to your website with thoughtfully crafted content that considers relevance, readability, and a strong call-to-action. IMG’s SEO experts get your content to the level it needs to perform better on search engines and resonate with your visitors. Our SEO team also assists with link building strategies and can ensure that your search and directory listings are consistent across sites.
Email Marketing
Email marketing is among the highest-converting digital strategies because a well-timed email reaches your customer at just the right moment in the sales cycle. From monthly newsletters to promotional emails and nurture campaigns, IMG creates your email strategy by analyzing and segmenting your contact database to determine what type of content will generate activity.
Facebook Advertising
As the world’s most popular social media platform, Facebook allows your business to personalize your advertising efforts by targeting a specific audience by region, demographics or interests. You can also create a custom audience based on your current prospects. Less expensive and much more targeted than other forms of digital advertising, IMG can help you leverage Facebook advertising as an effective vehicle to execute a cost-effective lead generation or brand campaign.
Lead Acquisition
Just as important as sending the right message to an existing audience, is maintaining a new stream of high-quality leads. IMG advises on list acquisition through a variety of sources. We begin our process by helping to identify your audience by Industry NAICS or SIC code, selecting key personnel within those companies and refining by region, company size, and other key demographics.
Google AdWords
Where traditional advertising falls short in terms of audience targeting, analytics and reporting, Google Adwords offers a measurable advertising experience that enables you to target customers exactly when they are looking for your products or services. Our certified AdWords experts can develop both search and display ad campaigns that will convert to new leads for your company.