What is your name?

Ben Laudicano


What is your position? Tell us in a couple of sentences what you do at IMG.

Creative Director // I oversee the creative process, lead custom development projects, and make sure our team is putting out great work.


What’s the first song you want to hear when you get out of work on a Friday afternoon?

Hard Times – Paramore


What are some of your interests and hobbies outside of IMG?

Video Games, Drawing, Exploring Restaurants & Bars, Competitive Napping, and hanging out with my cats ( Squid and Gansett )


What are you most passionate about and why?

At my core, I’m most passionate about making cool stuff. I like having the ability to make my ideas come to life and using that ability to help others tell their story.


How do you define success?

For me, success is seeing people enjoy something you made.


What does a typical day of work look like for you?

A typical work day for me starts with ditching my shoes, drinking coffee, and checking my emails. I check basecamp and task out items to my team, then I’ll usually work on some of my own projects while providing support to my team. These projects vary from web design, front-end development, custom email templates, and occasionally photography services.


What project that you are currently working on do you most enjoy? Why?

Currently, my most exciting project is working on the new IMG website. It has been interesting to put myself in the shoes of a potential client, and create a great user experience that highlights us and our services  


What is your biggest accomplishment this month?

My biggest accomplishment this month was getting promoted to Creative Director


How do you keep a healthy work/life balance?

To be honest, I’m not really the kind of person that has a healthy work/life balance! However, I get around this by making my hobby into a career.


What is the most meaningful part of your job?

I really enjoy the design process, and getting to make cool stuff with such an awesome team is my favorite part of this job.


Why do you love IMG?

I love working at IMG because it has given me the chance to work on projects I enjoy with a welcoming and diverse team.


What is the most rewarding part of your job?

The most rewarding part of the job is launching a successful product, knowing the team behind it is going to be able to thrive.


How long have you been with IMG?

As of March, I will be at IMG for a year.


If you woke up and had 2,000 unread emails and could only answer 300 of them, how would you choose which ones to answer?

I’d do a search for keywords like “urgent” and “invoice”.


Describe the color red to somebody who is blind.

The color red has energy. It’s warm, direct, and present. It can be positive or negative but always signals something. It’s the first in a set of numbers. I’m just rambling at this point.


You’ve been given an elephant. You can’t give it away or sell it. What would you do with the elephant?

Step 1. Name the Elephant something fantastic.


Who would win a fight between Spiderman and Batman? Why?

1-on-1, I’d have to say Spiderman, but Batman’s got a lot of advantages depending what he has access to…


How would you convince someone to do something they didn’t want to do?

Make them believe that they want to do it.


If you were to get rid of one state in the U.S., which would it be and why?

Connecticut, because it’s the worst part of the drive back down to the Jersey Shore.


What do you think about when you’re alone in your car?

When I’m alone in my car, I’m usually not thinking much. Probably about food.


What show are you currently binge watching on Netflix?

It’s not on Netflix, but the most recent show I binged was The Marvelous Mrs. Maisel (in one night!)….and it was amazing.