What is your name?
What is your position? Tell us in a couple of sentences what you do at IMG.
I am a DMC aka a Digital Marketing Coordinator! I work on all types of digital content for my clients…. everything from social posts, to blogs, to email campaigns– the list goes on and on. I am also the cover story writer for the Rhode Island Small Business Journal! I feel lucky that I get to work both in digital and print.
What are some of your interests and hobbies outside of IMG?
Tennis! I play a LOT of tennis– particularly in the summer, my sister and I can play for HOURS– but I’m in an indoor winter league, too. Other than that, I enjoy writing, reading, watching my favorite television shows, playing board games and card games with my family, and playing video games with my sister!
What is the most meaningful part of your job?
To me, the most meaningful part of my job is helping shape image of a company, and tell the story of who they are and what they can do. That’s the real creative side of marketing– it’s more than numbers and accounts, it’s likability, originality, and honing the brand’s voice.
How did you get into the field of digital marketing?
When I studied film, I focused on writing and producing. When I produced films, a lot of the responsibilities overlapped with marketing and promotion. The films I worked on fundraised a lot of money, and the social media accounts got a notable amount of followers. TLDR: the skills I learned in filmmaking and producing transferred over to digital marketing really well.
What show are you currently binging on Netflix?
I recently stumbled upon The Mysteries of Laura, and I love it. I have always been obsessed with shows and movies about detectives and/or secret agents…. basically any mystery show that isn’t scary! It’s a really well written show; all of the characters are super likable and the mysteries twist and turn all episodes! I always try to beat the main character, Laura, to the punch of figuring out the killer. Sometimes I beat her, but usually I figure it out only as she has, which is the sign of strong mystery writing if you ask me. If the mystery genre interests you, I highly recommend it!